Open Auto
October 19, 2026

Conversational Consumer Retail Automotive

In a world of autonomous agents capable of inference and reasoning, is there a need for standards at all? There is, but not the kind the industry is used to.

The AI era has not reduced the needs for standards.

In fact, there is a pressing need for new standards and new kinds of standards to respond to the huge changes in the way software is built, how it runs, and how it is used.
OpenAuto presents a reference implementation of an MCP App that is ready to be customized for an OEM brand and quickly deployed for use within ChatGPT. The reference implementation is itself a new form of standard and a development accelerator.

This whitepaper explains in detail the importance of MCP Apps, how the implementation serves as a basis for standardization and collaboration, and explains why this approach is of particular relevance to customer-facing retail automotive applications.

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